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App Store Small Business Program – What developers say

Milan Jovicic by Milan Jovicic
November 24, 2020 - 7:06 PM CET
in Apple News
0
App Store Small Business Program

Image: Apple

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Apple last week launched the App Store Small Business Program presented and announced a reduction in the App Store fee. Now the company has published the reaction of various developers.

Apple announced the App Store Small Business Program in a press release and explained that under certain conditions the App Store fees would be reduced. Small companies that make less than a million dollars in sales would pay around 15 percent commission instead of the previous 30 percent. Now the Cupertino-based company has spoken out once again and said the following: explained:

Since Apple announced its new App Store Small Business Program, developers have been sharing their positive reactions to the news. Under the new program, which launches January 1, 2021, the vast majority of developers who sell digital goods and services on the App Store can qualify for a reduced 15 percent commission. From working on their apps full-time to growing their teams, experimenting with features, and launching new apps, developers are ready to write the next chapter of innovation and creativity on the App Store.

App Store Small Business Program: Large developers feel ignored

Matt Hutton, founder and creative director of Little 10 Robot made the following statement:

This will definitely give us some extra wind in our sails. Making apps is a joy for me. The App Store alone makes this possible. Thanks to the team at Apple.

App: Tots Letters and Numbers 

Asaf Avidan Antonir, co-founder and CEO of Onyx Inc. stated in the course of this:

In the early stages of a company, every bit of capital helps. Reducing the App Store commission to 15 percent will help us significantly increase our runway and working capital that we can reinvest in the company. We appreciate Apple's efforts to help developers at our stage.

App: Onyx Home Workout

Apple released several statements. However, not all developers find the move attractive. Large companies that earn well over a million dollars a year were not taken into account. They have voiced criticism several times over the last few days. It remains to be seen whether Apple will accommodate them as well. AirPods Pro on special offer at Amazon – available now. (Image: Apple)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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