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App privacy labels show differences between messaging apps

Milan Jovicic by Milan Jovicic
January 4, 2021 - 18:56 CET
in Apple News
0
app privacy

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Apple added app privacy label to the App Store last month publishedNow a comparison has been provided between Signal, Apple's own iMessage, WhatsApp and Facebook Messenger.

The new App Store Labels are designed to give consumers a better overview of an app's privacy practices. The new privacy resource describes several important categories to consider, such as data types, data usage, data linked to users, tracking, privacy links, and how to answer questions about app privacy. Now Forbes made a comparison between Signal, Apple's own iMessage, WhatsApp and Facebook Messenger. It becomes clear - the differences are dramatic, especially with Facebook Messenger.

Signal

  • None. (The only personal information Signal stores is your phone number, and it does not attempt to link it to your identity.)

iMessage

  • e-mail address
  • phone number
  • search history
  • device ID

WhatsApp

  • device ID
  • user ID
  • advertising data
  • purchase history
  • Rough location
  • phone number
  • e-mail address
  • contacts
  • product interaction
  • crash data
  • performance data
  • Other diagnostic data
  • payment information
  • customer service
  • product interaction
  • Other User Content

Facebook Messenger

Regarding Facebook Messenger, the report states:

Apps must show what data is being used and how - categorised by things like third-party advertising and developer marketing. Some data is shown in more than one category but it was easy enough to un-duplicate it in the apps mentioned above. With Facebook Messenger, however, the list is so long that I have to list it in full.

third-party advertising

purchases

  • purchase history

Financial Information

  • Other financial information

Location

  • Exact location
  • Rough location

contact information

  • Physical address
  • e-mail address
  • Name
  • phone number
  • Other user contact information

contact person

  • contacts

user content

  • photos or videos
  • gameplay content
  • Other User Content

search history

  • search history

browsing history

  • browsing history

identifiers

  • user ID
  • device ID

usage data

  • product interaction
  • advertising data
  • Other usage data

diagnostics

  • crash data
  • performance data
  • Other diagnostic data

Other data

  • Other data types

advertising or marketing of the developer

purchases

  • purchase history

Financial Information

  • Other financial information

Location

  • Exact location
  • Rough location

contact information

  • Physical address
  • e-mail address
  • Name
  • phone number
  • Other user contact information

contact person

  • contacts

user content

  • photos or videos
  • gameplay content
  • Other User Content

search history

  • search history

browsing history

  • browsing history

identifiers

  • user ID
  • device ID

usage data

  • product interaction
  • advertising data
  • Other usage data

diagnostics

  • crash data
  • performance data
  • Other diagnostic data

Other data

  • Other data types

analytics

Health & Fitness

  • Health
  • fitness

purchases

  • purchase history

Financial information

  • payment information
  • Other financial information

Location

  • Exact location
  • rough situation

contact information

  • Physical address
  • e-mail address
  • Name
  • phone number
  • Other user contact information

contact person

  • contacts

user content

  • photos or videos
  • audio data
  • gameplay content
  • customer service
  • Other User Content

search history

  • search history

browsing history

  • browsing history

identifiers

  • user ID
  • device ID

usage data

  • product interaction
  • advertising data
  • Other usage data

Sensitive information

  • Sensitive information

diagnostics

  • crash data
  • performance data
  • Other diagnostic data

Other data

  • Other data types

product personalization

purchases

  • purchase history

Financial Information

  • Other financial data

Location

  • Exact location
  • Rough location

contact information

  • Physical address
  • e-mail address
  • Name
  • phone number
  • Other user contact information

contact person

  • contacts

user content

  • photos or videos
  • gameplay content
  • Other User Content


search history

  • search history

browsing history

  • browsing history

identifiers

  • user ID
  • device ID

usage data

  • product interaction
  • advertising data
  • Other usage data

Sensitive information

  • Sensitive information

diagnostics

  • crash data
  • performance data
  • Other diagnostic data

Other data

  • Other data types

app functionality

Health & Fitness

  • Health
  • fitness

purchases

  • purchase history

Financial information

  • payment information
  • credit information
  • Other financial information

Location

  • Exact location
  • Rough location

contact information

  • Physical address
  • e-mail address
  • Name
  • phone number
  • Other user contact information

contact person

  • contacts

user content

  • emails or text messages
  • photos or videos
  • audio data
  • gameplay content
  • customer support
  • Other User Content

search history

  • search history

browsing history

  • browsing history

identifiers

  • user ID
  • device ID

usage data

  • product interaction
  • advertising data
  • Other usage data

Sensitive information

  • Sensitive information

diagnostics

  • crash data
  • performance data
  • Other diagnostic data

Other data

  • Other data types
  • Other uses

purchases

  • purchase history

Financial Information

  • Other financial data

Location

  • Exact location
  • Rough location

contact information

  • Physical address
  • e-mail address
  • Name
  • phone number
  • Other user contact information

contact person

  • contacts

user content

  • photos or videos
  • gameplay content
  • customer support
  • Other User Content

search history

  • search history

browsing history

  • browsing history

identifiers

  • user ID
  • device ID

usage data

  • product interaction
  • advertising data
  • Other usage data

diagnostics

  • crash data
  • performance data
  • Other diagnostic data

Other data

  • Other data

It remains to be seen how many people will actually take the privacy notices in the apps into account. Whether the whole thing will ultimately influence the choice of the respective messaging app is also a question that currently remains unanswered. (Photo by KanawatVector / Bigstockphoto)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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