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App privacy requirements: Apple provides clarification

Milan Jovicic by Milan Jovicic
February 24, 2021 - 00:40 CET
in Apple News
0
app privacy requirements

Guilherand-Granges, France - June 16, 2020. Smartphone with App Store logo. Digital distribution platform by Apple Inc.

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Apple today informed developers that the company has introduced additional guidelines for App Store privacy labels, a feature Apple has required for all apps since December.

Apple explained that the rules have been expanded for data types such as emails, text messages and game content to make it easier for developers to understand and meet the requirements. is called it in the announcement:

Additional details have been released about how to complete App Store privacy labels, including more information about data types like email or text messages and game content. You'll also find more information about data collected in web views and data that users may enter in documents or other file types.

On the developer website, Apple provides a detailed list of the type of information developers must provide for their apps, as well as explanations of the types of data collection that must be disclosed.

App data protection requirements: Apple wants to take action

Data collection for tracking, third-party advertising, marketing, and other reasons must be disclosed to users. Developers are required to inform themselves based on Apple's guidelines. Since December, the company has required App Store developers to provide app privacy label information so that new applications and app updates can be submitted to the App Store. But Apple apparently does not review all of the information submitted by developers. In January, the Washington Post reported that more than a dozen apps had included inaccurate or misleading data in their privacy labels. Apple responded by saying that it subjects developers to routine and ongoing reviews of the information provided. The company works with developers to correct inaccuracies and said that apps that do not disclose accurate privacy information may be rejected for future updates or removed from the App Store entirely. (Photo by PhotoGranary / Bigstockphoto)

  • App privacy labels show differences between messaging apps
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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