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Against racism: Apple sees itself as responsible

Milan Jovicic by Milan Jovicic
February 1, 2021 - 18:04 CET
in Apple News
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Apple today launched a new Racial Equity and Justice Initiative section on its website, highlighting the company's long-term efforts.

Apple has launched a new Racial Equity and Justice Initiative page that highlights the company’s long-term efforts “to ensure more positive outcomes for communities of color, particularly the Black community.” The section highlights Apple’s commitment to education, criminal justice reform, and economic equality. explained the company:

Apple: $100 million for “racial equality and justice”

As a global technology and business leader, we have an urgent responsibility to dismantle systemic racism and increase opportunities for people who face it every day.

Last year, Apple donated $100 million to a new racial equity and justice initiative announcedto help break down systemic barriers to opportunity and combat injustices faced by communities of color. As part of this commitment, Apple is supporting the launch of an innovation and learning center in Atlanta for students enrolled at Historically Black Colleges and Universities (HBCUs), venture capital funding for Black and brown entrepreneurs, and more. Tim Cook commented:

We still have work to do to end systemic racism. Apple will be a force for change.

“Inequality cannot be ignored”

Cook also announced on Twitter that Apple is now accepting applications for its Impact Accelerator program, which is designed for companies that address environmental challenges and are led by black or brown people. (You can find the corresponding PDF Lisa Jackson, Apple's Vice President of Environment, Police and Social Initiatives, commented:

Inequality cannot be ignored. We are committed to creating the positive outcomes that communities of color deserve.

As part of Black History Month, Apple has introduced a limited edition of the Black Unity Apple Watch Series 6 with a custom sport band. Both products can be pre-ordered starting today. feedback If you would like to give your opinion on Apple's new initiative, you can do so at the bottom of the relevant page. (Image: Apple)

  • Apple announces new initiative for racial equality and justice
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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