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Recently, there were allegations that Apple secretly purchases advertising for third-party subscription-based apps through Google in order to collect more commissions. Now Apple has come forward and said that the whole thing is being misrepresented.
A recent Forbes investigation claimed that Apple “secretly” or “quietly” places advertisements for subscription-based apps without their consent in order to increase its own commissions on in-app purchases – in the form of “ad arbitrage.” Apple has now admitted to US media (9to5mac & MacRumors) clarified that the company has been running advertisements for the products it distributes for five years and that these advertisements are clearly marked as App Store advertisements. Apple stated that this is no different from retailers running advertisements for the products they sell and that this is a perfectly normal business model. The contracts Apple has with developers grant Apple the right to advertise in this way. Furthermore, Apple states that the claim that the company "secretly" or "quietly" purchases advertising for developers without their knowledge or consent is a blatant misrepresentation.
App Store: Apple is committed to developers
On the contrary, Cupertino says it regularly talks to developers about the ads it runs, and many developers express their appreciation for that support. Apple says it is committed to providing developers with the resources they need to succeed on the App Store. Those resources include compilers, testing and debugging tools, technical support, SDKs, libraries, APIs, and more. Advertising inside and outside the App Store is also part of it. Apple's advertising of developers' apps, such as through email, online ads, and social media, reached over 70 billion impressions in 2020. The company has also offered more than 130,000 apps on the App Store and through various Apple channels, and is currently investing in supporting more than 100 apps on platforms like Google, YouTube, Snapchat, Twitter, and TikTok. (Photo by bigtunaonline / Bigstockphoto)
