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The future of the Apple Watch SE: A plastic case?

Milan Jovicic by Milan Jovicic
August 6, 2024 - 04:28 CEST
in Apple Rumors
0
Apple Watch SE plastic case

Image: Apple

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Since its launch, the Apple Watch SE has established itself as an affordable yet powerful smartwatch. With a variety of features and a comparatively low price, it has proven to be a popular choice for many Apple fans. But now a significant change could be imminent: The next generation of the Apple Watch SE is set to have a plastic case.

In this day and age, smartwatches play an increasingly important role in our daily lives, helping us stay healthy, stay connected, and track our daily activities. But how could a change in case material affect the appeal and functionality of the Apple Watch SE? Let's take a look at the latest information and speculation.

Plastic instead of aluminum: A cost-effective alternative

Loud According to Bloomberg's Mark Gurman, it's becoming increasingly likely that the next generation Apple Watch SE will be made of a rigid plastic material. This move could bring several benefits:

  • Cost reduction: Plastic is significantly cheaper to produce than aluminum. This could enable Apple to offer the Apple Watch SE at an even lower price and thus appeal to a larger target group.
  • Target group: children and young people: Due to the lower costs and the possibility of offering the watch in various child-friendly colors, the Apple Watch SE could be particularly attractive for parents looking for a smartwatch for their children. The location tracking functions and the ability to make calls make the watch a safe companion for the little ones.
  • Customization: Plastic could be used to offer bright and varied color options, similar to the iPhone 5c. This could help differentiate the Apple Watch SE from the higher-priced models and give it its own, youthful character.

Advantages of the plastic Apple Watch SE

The introduction of an Apple Watch SE with a plastic case could offer several advantages:

  • Robustness and durability: Plastic is durable and can absorb scratches and impacts better than aluminum. This makes the watch particularly suitable for children, who are often less careful with their devices.
  • Lighter weight: A plastic case could make the watch lighter, making it more comfortable to wear, especially for younger users.
  • Affordable price: By reducing production costs, Apple could offer the Watch SE at an even more attractive price, making it interesting for price-conscious buyers.

market launch and pricing

The current Apple Watch SE sells for around €279. With a plastic case, the price could drop further, which would put Apple in a better position against cheaper smartwatch providers. There is speculation that the new Apple Watch SE could launch as early as this year. Apple has already launched a new campaign encouraging parents to buy an Apple Watch with cellular for their children. This campaign highlights the numerous benefits of the smartwatch for children, including the ability to track location and the communication function with parents. With a cheaper model, Apple could push this campaign further and appeal to even more parents.

From aluminum to plastic: A big step for the Apple Watch SE

The potential switch to a plastic case for the Apple Watch SE could be a significant development for Apple and its customers. By reducing production costs, allowing for a more diverse range of colors, and targeting younger users, the new Apple Watch SE could be an even bigger success. Stay tuned for further updates and possible announcements from Apple that could confirm this exciting change. (Image: Apple)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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