According to a new report, new Apple services could appear in the future. It is possible that "Podcasts+", "Stocks+" and "Mail+" will be introduced, among others.
Analysts at Loup Ventures have published a new report published, which looks at future Apple services. Apple's services division is becoming increasingly important to the company. Now, analysts believe there is room for a number of additions to Apple's successful services segment. New subscriptions could "hide in the shadows" by building on existing apps, thus promoting further growth and adoption of Apple's products and services.
Apple Services: Podcast+
Podcasts+ would form a tier within the existing Podcasts app and offer a selection of exclusive premium shows. Spotify has aggressively moved into the podcast space by acquiring exclusive rights to popular shows and removing them from other platforms. Podcasts+ would allow Apple to strengthen its position in this space. There have been repeated rumors that Apple is moving into the podcast exclusive space and even had talks about acquiring podcast network Wondery before it was acquired by Amazon. According to the report, Podcasts+ is expected to be bundled as part of Apple One as well as Apple Music, at no additional cost to existing subscribers. Podcasts+ would also help to "drive additional interest" in Apple Music and Apple One, thereby "generating high-margin, recurring revenue."
Apple Services: Stocks+
Stocks+, on the other hand, could build on Apple's move into personal finance with Apple Card and offer financial services such as investment accounts. Cupertino could "build on its success with Apple Card and offer low-cost, private, secure and simple brokerage accounts" and present integrated information on cost basis, market value, profit and loss. In addition, the company could offer trading services similar to Robinhood and robo-advisory services like Wealthfront. But that's not all.
Is Apple considering Mails+?
Along with Podcast+ and Stocks+, Mail+ could be the first Apple service related to personal productivity. Following in the footsteps of existing services like Invisible and Calendly, Mail+ could offer advanced inbox management, automation, and scheduling. The report also tentatively details two additional services called "Maps+" and "Health+," but provides much less information about what forms they could take. Maps+ could present advanced suggestions for destinations based on a desired outcome and be heavily integrated with the Apple Car. Health+, on the other hand, could leverage the data Apple currently collects through its Health app and present an offering that moves toward digital healthcare and telemedicine.
Apple Services: “The key is a high level of integration”
According to the report, the key to all new Apple services is a high level of integration. Apple Fitness+ serves as a case study of how an Apple service can enter a new area and offer a product that competitors cannot match due to deep integration with existing products and services, such as the Apple Watch, activity rings and Apple Music. Loup Ventures also believes that new Apple services will create value in new ways and propel the company towards a $3 trillion market capitalization. The firm has also speculated in the past that Apple could introduce a combined hardware and software subscription, so the future in this area remains particularly exciting. (Image: Apple)
