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Apple fans around the world are eagerly awaiting the unveiling of new products, but this time the presentation may take a different turn. According to the latest information from industry experts, Apple does not seem to be planning a special event to launch its latest iPad and Mac hardware. Instead, the company will rely on press releases to introduce its products.
The world of the technology giant Apple is always surrounded by secrets and speculation. The announcement of new products in particular is eagerly awaited by millions of users. In this context delivers Bloomberg's Mark Gurman provides new insights into how Apple will present its next innovations.
No traditional Apple event in spring
According to Gurman, Apple will not hold a special event to unveil its new iPad and Mac models in the near future. Instead, the company plans to announce these products through press releases and online marketing campaigns. This move away from traditional spring events marks a notable shift in Apple's approach to product unveilings. The upcoming unveilings are expected to include a number of exciting products, including new iPad Pro and iPad Air models, as well as a redesigned MacBook Air.
Exciting innovations and expected releases
Particularly interesting is the prospect of iPad Air with an expanded 12.9-inch display, as well as the launch of the M3 MacBook Air. In addition to the hardware updates, a new Apple Pencil and Magic Keyboard for the iPad Pro are also expected. Although no specific dates have been set for the unveiling, Bloomberg suggests that Apple plans to release a special version of iOS 17.4 in late March that will add support for the new hardware. The products are expected to launch sometime in March or April. (Image: Apple)
