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iPhone 17 Ultra: Will Apple replace the Pro Max model?

Milan Jovicic by Milan Jovicic
March 14, 2025 - 18:34 CET
in Apple Rumors
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iPhone 17 Ultra rumors

Photo by Unsplash / Semeon Hrozian

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Every year, Apple launches a new iPhone generation, and months in advance, numerous rumors about possible changes and new features emerge. The iPhone 17 is no exception. This time, the discussion surrounding a potential "iPhone 17 Ultra," which could replace the current Pro Max model, is particularly exciting. In addition to a revised model structure, technical innovations such as an improved cooling system and a smaller dynamic island are expected to play a role. All the latest information is summarized here.

Apple traditionally keeps quiet about future iPhone models. Nevertheless, leaks from supplier circles, analyst forecasts, and reports from Asian production facilities continue to emerge, providing a first glimpse of what to expect. The iPhone 17 could not only get new model names, but also offer an Ultra model with exclusive features for the first time. The most important rumors in detail.

The new iPhone 17 lineup

According to recent reports, Apple may revise its current naming scheme. Instead of the four familiar models with a Pro Max variant, there will be these four models in the future:

  • iPhone 17 – The standard version for the mass market
  • iPhone 17 Air – Possibly a lighter and thinner version
  • iPhone 17 Pro – The more powerful version for professional users
  • iPhone 17 Ultra – The high-end model with exclusive features

This naming strategy would not be new for Apple. The designations "Air," "Pro," and "Ultra" already exist for MacBooks, iPads, and the Apple Watch. They help to better differentiate the different target groups (via Blog Naver).

iPhone 17 Ultra – the new top model?

The iPhone 17 Ultra could offer some features that set it apart from other models. Some of the most important rumors:

  • Smaller Dynamic Island: According to analyst Jeff Pu, the iPhone 17 Pro Max (or Ultra) will have a smaller dynamic island. While this statement was challenged by Ming-Chi Kuo, supplier reports indicate that Apple is working on a change. It's unclear whether only the Ultra model will benefit.
  • Improved cooling system with vapor chamber technology: Another possible feature is a vapor chamber cooling system. This technology, already found in high-end gaming smartphones, could provide better heat dissipation. While some sources believe all iPhone 17 models will be equipped with it, other reports only mention the Ultra version.
  • Larger battery and thicker casing: A larger battery could provide longer battery life, but the Ultra model will also be slightly thicker. This could indicate more efficient cooling or higher performance requirements.
  • More RAM for better performance: The Pro models currently have 8 GB of RAM. According to previous reports, the iPhone 17 Ultra could be equipped with 12 GB of RAM. This prediction was later revised, so both Pro models are now expected to come with 12 GB of RAM.
  • Three 48-megapixel cameras: Kuo predicted back in 2023 that the iPhone 17 Pro Max would be the first iPhone to feature three 48-megapixel cameras. However, Chinese leak sources have since contradicted this prediction.

Will the Ultra model be even more expensive?

The iPhone 16 Pro Max is already one of the most expensive smartphones on the market, with a starting price of over €1,449. If the Ultra model offers additional premium features, Apple could push the price barrier even higher. A price of over €2,000 (depending on the storage variant) or more is conceivable, especially if the device incorporates more exclusive materials or technologies.

When will the iPhone 17 be released?

Apple traditionally unveils new iPhones in September. The iPhone 17 is expected to be unveiled in mid-September and could go on sale shortly thereafter. Until then, rumors will continue to intensify—and there may be more surprises.

  • Ted Lasso Season 4 confirmed: All information about the sequel

iPhone 17 Ultra: The next level of premium?

The iPhone 17 could not only be another hardware update, but also introduce a new model strategy. The Ultra model, in particular, could differentiate itself from the other variants with improved cooling, a larger battery, and possibly a smaller dynamic island. Whether Apple actually goes down this path remains to be seen. By fall at the latest, it will become clear which of the current leaks are correct. (Photo by Unsplash / Semeon Hrozian)

  • iOS 19: Apple develops live translation for AirPods
  • iPhone 17 Pro with a new design? What the latest leaks say
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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