Signs are mounting that Apple will raise the prices of the iPhone 14 Pro and iPhone 14 Pro Max this year. After Ming-Chi Kuo first hinted at the possibility of a price increase last week, another analyst has now spoken out.
In a letter to investors, explained Wedbush analyst Daniel Ives predicts that more consumers than ever will choose the iPhone 14 Pro and iPhone 14 Pro Max over the cheaper alternatives. That's good news for Apple's coveted average selling price metric, especially if the $100 price increase actually happens. Ives writes:
iPhone 14 Pro: Which path will Apple take?
In particular, we believe Apple is expecting another big shift in iPhone Pro and Pro Max models, which will have a positive impact on ASPs in FY23. While the price of the base iPhone will remain unchanged, we believe the iPhone 14 Pro/Pro Max will likely be $100 more expensive given the component price increases and additional features of this new version.
Additionally, Ives suggests that Apple "may expand the storage of the base iPhone 14/Pro." This means Apple could increase the base storage configuration to offset the price increase. Currently, the iPhone 13 Pro starts at 128GB of storage. Ives is the second analyst to predict a price increase for the iPhone 14 Pro and iPhone 14 Pro Max. However, we should take his prediction with a grain of salt, as his hardware reports are not always reliable. (Image: Ian Zelebo x Jon Prosser)
