apple patient
  • Home
  • News
  • Rumors
  • Tips & Tricks
  • Reviews
  • Insights
No Result
View All Result
  • iPhone 18
  • iPhone 18 Pro
  • iPhone Duo
  • Apple Watch Series 12
  • Apple Watch Ultra 4
  • AirPods 5
  • iOS 27
  • iPadOS 27
  • macOS
  • MacBook Neo
  • iPhone 17e
  • AirTags
  • iOS 26
  • iPhone 17
  • MacBook Pro
  • iPadOS
  • iMac
  • Mac mini
  • HomePod
  • Apple TV
  • iPad Pro
  • iPhone Air
  • Apple Vision Pro
  • iPhone 16
  • AirPods 4
  • Apple Watch Ultra
  • HomePod Mini
  • MacBook Air
  • iPad
  • AirPods Max
  • AirPods Pro 3
  • Apple Watch Series 3
  • Mac Studio
  • Studio Display
  • iPad Air
  • iPad mini
  • watchOS 27
  • Apple CarPlay
  • Apple Pay
  • watchOS 26
  • Home
  • News
  • Rumors
  • Tips & Tricks
  • Reviews
  • Insights
No Result
View All Result
apple patient
No Result
View All Result
  • iPhone 18
  • iPhone 18 Pro
  • iPhone Duo
  • Apple Watch Series 12
  • Apple Watch Ultra 4
  • AirPods 5
  • iOS 27
  • iPadOS 27
  • macOS
  • MacBook Neo
  • iPhone 17e
  • AirTags
  • iOS 26
  • iPhone 17
  • MacBook Pro
  • iPadOS
  • iMac
  • Mac mini
  • HomePod
  • Apple TV
  • iPad Pro
  • iPhone Air
  • Apple Vision Pro
  • iPhone 16
  • AirPods 4
  • Apple Watch Ultra
  • HomePod Mini
  • MacBook Air
  • iPad
  • AirPods Max
  • AirPods Pro 3
  • Apple Watch Series 3
  • Mac Studio
  • Studio Display
  • iPad Air
  • iPad mini
  • watchOS 27
  • Apple CarPlay
  • Apple Pay
  • watchOS 26

COVID-19: Tim Cook is optimistic

Milan Jovicic by Milan Jovicic
April 17, 2020 - 3:51 PM CEST
in Apple Rumors
0
Image: Apple

Image: Apple

WhatsAppFacebookEmail
Threads

According to a new report, Tim Cook held a video conference with Apple's entire management team. The Apple boss appeared optimistic while rejecting layoffs. 

According to a new Bloomberg report, there was a video conference between Tim Cook and the entire management team at Apple. The discussion was about the effects of the coronavirus pandemic and future planning. According to the news platform, the Apple boss was very optimistic. Bloomberg:

He said when he first joined Apple in 1998, the company responded to financial challenges by releasing the original iMac. He noted that Apple launched the first iPad in 2010 right after the Great Recession, and now the plan is to emerge from the COVID-19 pandemic in a similar manner.

The current plan is to reopen the first Apple Stores in the US in May - as long as the situation allows. Deirdre O'Brien, Apple's retail chief, added that employees could return to work flexibly in certain situations. The report states:

Head of human resources and retail, Deirdre O'Brien, said the company would adjust its holiday policy for the rest of the year to compensate staff for unused days. She also explained there would be flexibility in returning to work for employees in special situations.

Apple's work on healthcare products is of great importance

Apple's COO, Jeff Williams, went on to say that Apple's work on health products is more important than ever and that the company's development in this area is focused on more than just the Apple Watch. Bloomberg writes:

During the meeting, Chief Operating Officer Jeff Williams said that the crisis has increased the importance of Apple's work on health products, including the Apple Watch, and that the company's development work in this area is not "limited to the wrist."

When asked whether there will be job cuts, Cook said no. At this point, he highlighted Apple's financial resources and explained that he is optimistic and wants to act for the long term. Bloomberg quoted his statement as follows:

If we continue to focus on doing what we do best, if we continue to invest, if we lead the company wisely and make decisions together, if we take care of our teams, if our teams take care of their work, I see no reason to be anything but optimistic.”

Accordingly, Apple seems to be still on track and sticking to the planned product launches this year. (Image: Apple)

  • Looking to the future: What we can expect from Apple in 2020
  • Leak: This is what the iPhone 12 Pro Max looks like

buying tip: The AirPods 2 and AirPods Pro are available again at Amazon and a little cheaper overall. It's worth being quick.

Make Apfelpatient a preferred source One click – and you'll see us more often on Google
Was this article helpful?
YesNo
Tags: iPadiPad 2020iPad Pro 2020iPhoneiPhone 2020iPhone SE 2020Mac
SendShareSend
Share

Our Amazon Storefront

A handpicked selection of products for iPhone, Mac and more – sorted by topic and updated regularly.

Shop Now

This post contains affiliate links (including Amazon). We earn a small commission on qualifying purchases – at no extra cost to you. Learn more on our Partner Program page.

Previous Post

Leak: This is what the iPhone 12 Pro Max looks like

Next Post

iPhone 12 won't be released before November

Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

Related posts

iPhone 20: Apple postpones two new display technologies

by Milan Jovicic
September 23, 2026 - 5:22 p.m. CEST
iPhone 20 display comparison: current black iPhone Pro with a flat display, shown at an angle from above on a grey stone surface

The iPhone 20 is expected to retain its fully curved display, but without COE and LTPO+. A report cites two reasons for the delay.

Read moreDetails

Apple AI Pin: Development of the camera pendant is paused

by Milan Jovicic
September 22, 2026 - 8:05 p.m. CEST
Apple AI pin: an AirTag on a grey surface used as a size comparison

Apple AI pin: Development of the camera-enabled pin is on hold. An AirTag-sized prototype exists, but the 2027 release date is no longer in place.

Read moreDetails

Apple fitness tracker without a display: Prototypes put to the test

by Milan Jovicic
September 22, 2026 - 7:25 p.m. CEST
Apple fitness tracker without display: swimmer wearing an Apple Watch during lap training

According to reports, Apple is testing prototypes of a fitness tracker without a display, modeled after the Whoop. A market launch would be possible no earlier than 2028.

Read moreDetails

iPhone Pro from 2029: Display without polarizer expected

by Milan Jovicic
September 22, 2026 - 4:07 p.m. CEST
Symbolic image for iPhone Pro display without polarizer: black iPhone Pro model seen from the back on a grey stone surface

A market researcher expects the 2029 iPhone Pro models to feature OLED displays without a polarizer: brighter or more energy-efficient and also thinner.

Read moreDetails

Apple Home Hub: Face recognition without a depth sensor

by Milan Jovicic
September 20, 2026 - 6:50 p.m. CEST
Apple Home Hub: Home app icon on a blue gradient

Apple's home entertainment system is designed to recognize who is standing in front of it – without a Face ID sensor. Here's what we know about the system, its design, and the release date.

Read moreDetails
Load More

Categories

  • Apple Insights
  • Apple Rumors
  • Apple News
  • Apple Tips & Tricks
  • iPhone news, rumors and tips
  • Mac and MacBook News
  • Reviews

About APFELPATIENT

APFELPATIENT brings you the latest Apple news, product updates, guides, reviews and tips across the entire Apple ecosystem — from the iPhone to the Mac to the Apple Vision Pro. From the first rumors to confirmed news: researched responsibly.

Follow Apfelpatient

Facebook Instagram YouTube Threads Threads

Company

  • About Apfelpatient
  • Contact
  • Author Profiles

Community

  • Netiquette
  • Push Notifications
  • RSS feed

Legal

  • Legal Notice
  • Privacy Policy
  • Terms of Use
  • Cookie Settings
  • Affiliate Program

Resources

  • Sitemap

© 2026 Apfelpatient. All rights reserved.

No Result
View All Result
  • Home
  • News
  • Rumors
  • Tips & Tricks
  • Reviews
  • Insights

© 2026 Apfelpatient. All rights reserved. Page Directory

Change language to Deutsch