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ChatGPT as a reason: Apple rethinks AI development

Milan Jovicic by Milan Jovicic
March 8, 2023 - 8:36 PM CET
in Apple Rumors
0
iOS 17 Apple AI development ChatGPT

Moscow, Russia - Circa August 2019 : Siri - Apple voice assistant activated by voice in female hand and text on Iphone screen: What can I help you with? Voice mode of interaction with smartphone

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According to a report, Apple plans to rethink the development of artificial intelligence.

A new paid DigiTimes report suggests that the growing interest in generative AI sparked by ChatGPT has led to a reassessment of the development of this technology by major companies such as Apple, Meta and Amazon. These companies would make efforts to ensure that Microsoft does not maintain its lead in the field of AI. Most notably, Apple and Tesla would rethink their AI approach. This trend will drive the development of next-generation CPUs optimized for the use of AI, the supply chain said.

Apple has so far largely stayed out of the race to develop generative AI tools

Apple already has a significant lead in this area for local processing thanks to Apple Silicon's Neural Engine, but it still needs to develop the AI software to fully leverage it for content generation and the deeper insights that next-generation AI tools can provide. So far, Apple seems to have largely stayed out of the race to develop generative AI tools. While the company recently held its annual AI summit for employees, subsequent sessions reportedly focused on issues such as healthcare, privacy and computer vision rather than its own generative AI technologies. (Photo by DedMityay / Bigstockphoto)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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