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Apple's "Back to School" promo could hint at October event

Milan Jovicic by Milan Jovicic
September 14, 2021 - 12:37 CEST
in Apple Rumors
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Apple Event October

Image: Apple

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Apple's "Back to School" promotion could provide clues to Apple's October event, as is currently reported. Brand new MacBook Pro models are expected to be included.

As the US blog MacRumors reported, Apple's October event last year coincided with the end of the "Back to School" campaign in the US. The campaign ended on October 12th and the event took place the following day, October 13th. At that time, the iPhone 12 was unveiled, among other things. But now for the interesting part. This year, the "Back to School" campaign in the US ends on Monday, September 27th. In Europe, however, the campaign does not end until Monday, October 11th. Now MacRumors believes that the next Apple event could take place as early as October 12th.

Apple Event in October: New MacBooks and iPads in focus

On September 15th last year, Apple extended its Back to School promotion in the US until Monday, October 12th. At the time, the extension seemed insignificant, but Apple later announced that it would hold an event on Tuesday, October 13th, just one day after the promotion ended.

It has been speculated for some time that Apple will announce a new line of MacBook Pro models equipped with the latest generation of Apple Silicon processors. It is also claimed that the company is close to introducing the 9th generation iPad and a redesigned iPad mini. Both product lines are to be unveiled at a second Apple event. Interestingly, Mark Gurman recently claimed that a second event is planned. So MacRumors' theory is not completely far-fetched. All in all, things should remain pretty exciting. (Image: Apple)

  • iPhone 13 & Co.: Apple plans second event
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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