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Apple Watch Series 7: Mass production to start soon

Milan Jovicic by Milan Jovicic
September 10, 2021 - 2:41 p.m. CEST
in Apple Rumors
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Apple Watch Series 7

Image: Jon Prosser x Rendersbyan - Apple Watch Series 7

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Apple will host its "California streaming" event on September 14, unveiling the iPhone 13, Apple Watch Series 7, and more. Now, renowned Apple analyst Ming-Chi Kuo has spoken out and revealed some details about the Apple Watch Series 7's production issues.

In a new letter to investors, Kuo explains that Apple has resolved production issues with the Apple Watch Series 7 that threatened to hamper the wide availability of the company's new flagship, adding that mass production will now begin shortly. As previously reported, the delay was caused by complications with new designs and technologies, particularly those related to the device's OLED panel. According to Kuo, the G6 is Apple's first use of an OLED production line, which can improve manufacturing efficiency and reduce the cost of the panel. In addition, the panel module features a new contact cable design that uses a LIPO (Low Injection Pressure Overmolding) process that can improve durability.

Apple Watch Series 7: Problems caused a two-week delay

Due to the introduction of many new production processes related to the panel, the Apple Watch 7 panel module encountered reliability issues during the risk ramp-up phase before Jabil began mass production, primarily affecting panel blinking and touch insensitivity. Apple resolved the panel reliability issue by running through various design of experiments (DOE) to find the best production configuration and adjust the qualification standards on the panel and assembly side.

The issues are believed to be with upstream suppliers, not assembly partners like Luxshare. According to Kuo, Luxshare will produce approximately 701,000 of all Apple Watch Series 7 units. The issues caused an estimated two-week delay in Apple's mass production schedule. Kuo also confirmed that the Series 7 will feature a new flat-edged design, with sizes expanded to 41mm and 45mm.

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“California streaming” event Reminder: If you don’t want to miss anything, you should download our app and activate push notifications. In our separate event section you will find all relevant articles about the next event - we look forward to seeing you. Are you looking for new MagSafe accessories from Apple? Then take a look at AmazonThere you will find Apple's MagSafe chargers, power adapters, cases and the external battery at a discount. In addition, we have dozens of other recommendations in our storefront, including from Nomad, Anker and Pitaka – enjoy browsing. (Image: Jon Prosser x Rendersbyan)

  • Apple Watch Series 7 to launch in very small quantities
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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