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Apple struggles with Siri: Hub launch postponed to 2026

Milan Jovicic by Milan Jovicic
April 6, 2025 - 4:36 PM CEST
in Apple Rumors
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Apple Smart Home Hub

Photo by Unsplash+ / Getty Images

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If you've been waiting for Apple to finally launch its own smart home hub, you'll probably have to wait a little longer. As Bloomberg's Mark Gurman reports, the device's planned launch has been pushed back significantly—possibly even to 2026. This is due to internal issues, particularly with the further development of Siri and Apple Intelligence.

Apple has been working on a new device for your home for some time. The plan is to create a smart display comparable to the Google Nest Hub or Amazon Echo Show, but with typical Apple design, technology, and integration. The new hub would feature a 7-inch screen, a new operating system, and rely heavily on Apple Intelligence. The idea: a central hub for your smart home, controlled by a redesigned, more intelligent version of Siri.

Technical hurdles slow down Apple

According to Gurman's report, Apple has internally postponed the launch of this hub several times. The market launch was originally planned for March 2025. Later, April or a date around the launch of the new iPhones was mentioned. Now Apple itself appears to be unable to meet this timeframe and is considering bringing the product to market in 2026. The reason for the delay lies primarily with Siri. Apple wanted to make the voice assistant significantly more intelligent and closely integrate it with the new hub. But the technical implementation is apparently not going as planned. Some of the new Siri functions, which were already announced for this spring, have been officially postponed to "sometime next year." Internally, Apple is even considering completely redeveloping large parts of the planned features.

  • Apple confirms: Siri 2.0 will not be released until 2026

Internal restructuring and unclear roadmap

In addition to the technical difficulties, there have been restructurings within the company itself. These apparently also affect teams working on voice control and Apple Intelligence. This has made the timeline for the entire project even more uncertain. Regarding the planned Hub, one thing is clear: Apple didn't want to release a simple display, but rather a device that relies heavily on Apple Intelligence and so-called "App Intents." These should enable Siri to not only issue commands, but also control complex processes – for example, coordinating appointments, combining smart home actions, or merging information from multiple apps (via Bloomberg).

Smart Home remains a side project

Despite all the delays, the Smart Home Hub is still a relatively small project for Apple. According to Gurman, the company doesn't expect significant sales from the device. It's more about establishing a presence in the smart home space. Many fans had hoped that Apple would finally take a major step toward the smart home. The reality is: The product would be a typical Apple counterpart to the Google Nest Hub—functional, but not revolutionary.

Outlook: More than just a display?

The topic isn't completely off the table. Gurman reports that Apple is already working on an enhanced device—possibly with a robotic arm and more features. That sounds like a significantly more expensive product, not aimed at the mass market. The now-postponed Hub, on the other hand, should be an easy entry point. Whether Apple will continue with this plan remains to be seen. The device hasn't been officially announced yet, so a complete halt to the project is also possible.

  • iOS 18.5 Beta 1: All new features at a glance

Technical problems delay Apple's smart home plans

The planned Apple Smart Home Hub won't arrive until 2026 at the earliest. Technical issues surrounding Siri and Apple Intelligence are forcing the company to take a break. What was supposed to be the first serious step into the smart home market remains on hold for now. If Apple does release the hub, it will hopefully feature robust technology and real added value. Until then, you'll have to keep waiting—or opt for alternatives. (Photo by Unsplash+ / Getty Images)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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