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Apple Car: Japanese car manufacturers in focus

Milan Jovicic by Milan Jovicic
February 5, 2021 - 3:21 PM CET
in Apple Rumors
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Apple Car

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The Apple Car is now being reported on "almost" daily. Now, new rumors surrounding Apple's car plans are causing shares of Japanese automakers to rise.

According to new reports, Apple is in talks with “at least” six automakers about producing an Apple Car, including some Japanese companies that may have the capacity to take on the project. writes Nikkei:

Apple appears to be negotiating with several automakers, including Japanese ones, about producing electric vehicles (EVs). On February 3, CNBC reported that negotiations with Kia, a subsidiary of Hyundai Motor Co. in South Korea, were close to an agreement. "At least six companies are in negotiations," said a supplier executive. Automakers are being forced to make difficult decisions about whether to accept the "horizontal division of labor" model, which separates design, development, and production.

Apple Car: It shouldn't stay with one partner

This “division of labor” could be the key to who ultimately accepts a potential offer from Apple. is called it at Bloomberg:

Tatsuo Yoshida, a senior analyst at Bloomberg Intelligence, said Japanese automakers are usually too busy with their own development, production, sales and customer service to take on a task like working with Apple. However, Nissan Motor Co. or Mitsubishi Motors Corp. don't have much work and are somewhat idle, so they could be a good fit.

Only recently it was reported reportedthat Apple is close to closing a deal with Hyundai and its subsidiary Kia worth $3.6 billion. The deal includes the production of 100,000 vehicles per year. Production is to take place at Kia's US plant in West Point Georgia. Another report claims that Kia is already looking for production partners to ensure that the Apple Car can be produced in this quantity. In the past, it has been claimed that Apple wants to win over various car manufacturers for its own car project. According to this, it will not stop at just one. (Photo by TierneyMJ / Bigstockphoto)

  • Apple Car: First version will be different than expected
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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