According to a new report, Apple has changed its strategy regarding Apple Arcade. The realignment pursues a specific goal.
Apple has made significant progress in its own gaming service adjusted the strategy and made some changes, reports Bloomberg. According to the report, Cupertino is said to have terminated some contracts with game developers early because the titles did not fit into the company's concept. According to the report, an Apple Arcade producer told some game developers that their upcoming titles did not meet Apple's expectations of "engagement" on the platform. For this reason, some contracts were terminated early. The report:
Up to five million US dollars in expenses
Apple is increasingly interested in titles that keep users addicted, so subscribers stay beyond the service's free trial period.
Observers believe that the Cupertino-based company has already spent $1 million to $5 million on several Apple Arcade titles. Bloomberg explains:
During discussions with developers in April, the Apple Arcade representative gave a concrete example of the kind of game the company wants: Grindstone, an addictive puzzle-action game from Capybara Games that has many levels.
Apple's decision to terminate the contracts of games still in development is said to have caused "financial difficulties" for the developers. It continues:
No advertising, no in-app purchases
Some developers whose contracts were terminated by Apple suddenly faced financial difficulties, exacerbated by the pandemic, according to people with knowledge of what happened. While Apple terminated contracts, the company still paid studios based on development milestones they had already achieved. The company also told developers it would work with them on future titles that met the new requirements.
Apple Arcade was introduced last year under iOS 13, iPadOS 13, tvOS 13 and macOS Catalina 10.15. The gaming service offers a large selection of games - which is regularly expanded - without advertising or in-app purchases. To gain access, all you need is a subscription, which costs around 5 euros a month - family sharing and a free trial month are also available. The titles can be played offline on iPhone, iPad, Mac and Apple TV - the game status is synchronized with the individual devices via iCloud. (Image: Apple)
