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The business version of WhatsApp received a new update this week that includes a pretty useful feature – catalogs.
WhatsApp Business was released for iOS on April 6th of this year and is designed to make it much easier for business owners to communicate with their customers. The Facebook subsidiary released an update this week that includes a new feature called "Catalogs." The company writes on its website. blog:
"People love chatting with their favorite businesses on WhatsApp. However, having to exchange multiple messages and photos to get information about products can be very tedious. Today, we want to make it easier to learn about the products and services a business has to offer. To do this, we're introducing catalogs in the WhatsApp Business app."
WhatsApp Business users can now create a catalog directly in the app and make it available to all customers. Specifically, products or services can be created with a suitable image. Fields for a description, a link and a product or service code have also been integrated.
Currently only available in seven countries
"Catalogs are mobile shop windows where businesses can showcase and share their products. Customers can easily browse and discover something they'd like to buy. Previously, businesses had to send product photos and the same information over and over again. Now, customers can view the entire catalog directly in WhatsApp. This allows business owners to appear more professional and engage customers in chat without having to direct them to a website." – explains WhatsApp in its own blog.
According to the company, the new feature is currently in Brazil, Germany, India, Indonesia, Mexico, the UK, and the US are ready. More markets will follow "soon," according to the Facebook subsidiary. Incidentally, the feature is only available in the WhatsApp Business app for iOS and Android. Catalogs can be set up via the WhatsApp settings in the "Business Settings" section. (Photo by Faizal Ramli / Bigstockphoto)
