Apple today announced that it is making 700 additional price points available to developers for App Store apps, allowing apps to be priced as low as 29 cents or as high as $10,000. Developers who want to price their app above $1,000 must submit a request to Apple.
In total, developers can choose from 900 price points, with the 100 highest price points available only upon request. The new price points will increase incrementally, e.g. every 10 cents up to $10, every 50 cents between $10 and $50, and so on. There will also be rounded final prices, e.g. $0.90 or $1.00, as well as prices that start with two repeating digits (e.g. ₩110,000 in South Korea). In August 2021, Apple promised to increase the number of price points on the App Store as part of a $100 million settlement with developers. Apple is also making it easier for developers to deal with exchange rate changes by letting them select their preferred country as the basis for automatically generating prices for the other 174 countries and 44 currencies on the App Store.
App Store Changes: This is Apple's Plan
For example, a Japanese game developer that makes the majority of its revenue from Japanese customers can set a price for the Japanese store and have its prices outside the country automatically update as exchange rates and tax rates change around the world. Developers can also continue to set prices individually for each storefront if they so choose. Apple saysthat the new price points and the option to manage exchange rates will be available for apps with auto-renewable subscriptions starting today and for all other apps and in-app purchases in "spring 2023." Apple regularly updates prices in certain regions of the App Store based on changes in exchange rates and taxes. Starting in 2023, developers with paid apps and in-app purchases will be able to set prices for the respective region, which will then no longer be affected by the automatic price adjustments. (Image: Apple)
