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After Apple warned of COVID problems back in November, CEO Tim Cook continues to blame manufacturing problems in China for Apple selling “significantly fewer” iPhone 14 series units than expected.
In the conference call in which it was announced that Apple had missed its expected sales target for the first time in four years, made Tim Cook blames COVID for most of the problems this quarter.
Challenges related to COVID 19 significantly impacted iPhone 14 Pro and iPhone 14 Pro Max shipments throughout most of December. Due to these constraints, we had far fewer iPhone 14 Pro and iPhone 14 Pro Max units than planned, extending delivery times well beyond our expectations.
iPhone 14 Pro (Max): Lockdowns have affected production
He added that Apple's results were also impacted by exchange rates due to the strong dollar and the generally difficult economic situation. Cook said that without the exchange rate headwinds, the company "would have grown in the vast majority of the markets in which we operate." After explaining why Apple had a difficult iPhone quarter, Cook also said that "production is now back to where we want it to be." This production takes place primarily at the Foxconn factory in Shenzhen, China, where the COVID lockdowns had hit the company hard. (Image: Apple)
