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Price increases in Europe: The App Store is getting more expensive

Milan Jovicic by Milan Jovicic
September 20, 2022 - 6:03 p.m. CEST
in Apple News
0
App Store "In-App Events" launch next week

Sankt-Petersburg, Russia, February 11, 2018: Apple store application icon on Apple iPhone X smartphone screen close-up. Mobile application icon of app store. Social media network.

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Apple has informed developers that the company will soon raise prices on the App Store in several countries, including all countries that use the euro.

However, Europe is not the only place where prices will rise. Apple also points out that prices will rise in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden and Vietnam. The changes are set to come into effect on October 5, 2022 and include prices for apps and in-app purchases. The Notice contains a section explaining the changes specifically for Vietnam.

price increases in the App Store

In Vietnam, these price increases also reflect new regulations requiring Apple to collect and remit taxes, namely value added tax (VAT) and corporate income tax (CIT), each at 51%.

When the price increase takes effect, Apple will update the Pricing and Availability section in "My Apps." Developers can then change the price of their apps and in-app purchases as they see fit. Apple recently began contacting developers to encourage them to purchase advertising space in the App Store, as an upcoming slot expansion is underway. (Photo by bigtunaonline / Bigstockphoto)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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