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Sales of the iPhone Xr began on October 26 in over 50 countries. Although there were rumors of initial production problems, Apple was able to produce enough units for the market launch.
In recent weeks there have been increasing reports of weak sales figures - Apple was even said to be experiencing a sales crisis. The profit warnings issued by various Apple suppliers fueled speculation. In addition, various statements by well-known analysts and market experts were also less than positive. The many rumors about poor sales performance have also had an impact on the stock market. Apple shares are continually losing value. At the beginning of October the price was 233.47 US dollars. To date the stock has lost around 24%. Now the iGroup has decided to take a step that it rarely takes. Apple has officially commented on the sales performance of the iPhone Xr - outside of the regular quarterly figures announcement.
statement with little weight
Apple's Vice President of Marketing, Greg Joswiak, has addressed the many negative rumors. According to him, the iPhone Xr is the most popular iPhone in the entire range and would outperform all previous line-ups. He denied rumors of a sales crisis.
Joswiak left no comment on alleged production cuts and general iPhone demand. Because the manager did not want to give any concrete figures, analysts are only partially accepting this statement. The statement was primarily intended to provide some calm - whether this will really succeed remains to be seen. In addition to the iPhone Xr, Joswiak announced the planning of a new campaign for World AIDS Day. On Saturday, Apple will donate one US dollar from every Apple Pay payment made in an Apple Store.
Sales figures will remain confidential
When announcing its last quarterly figures, the iGroup announced that it would no longer provide specific sales figures for individual products. The change will come into effect in the Christmas quarter. This step is unlikely to please analysts and investors in particular.
Many competitors, such as Samsung, have been taking this approach for some time. Apple justified the measure by saying that concrete sales figures are not a good indicator of the success of Apple's business.
