This article may contain affiliate links. Learn more on our Partner Program page.
The iPhone 16 delivered impressive numbers in its launch quarter. According to a report by Counterpoint Research, Apple was able to set new records for both shipments and average selling price (ASP). At the same time, a new sales record was set for the September quarter.
Apple is known for its leading position in the smartphone market, and the iPhone 16 underlines this status impressively. The report by Counterpoint Research shows how Apple achieved its highest shipments and highest ASP ever in the third quarter of 2024. The combination of high-quality devices and a loyal user base makes Apple the leader in the industry.
A new record quarter
Apple published its results for the fourth fiscal quarter of 2024 (calendar quarter Q3) and reported revenue of 94.93 billion US dollars. This represents an increase of 6 % compared to the previous year, when the company generated revenue of 89.5 billion US dollars. Apple thus set a new revenue record for the September quarter. The increase in revenue was largely driven by the iPhone business, which also recorded an increase of 6 % compared to the previous year.
record deliveries and ASP
According to Counterpoint Research, Apple led the smartphone industry in shipments, revenue and average selling price in the third calendar quarter of 2024. These are the highest numbers Apple has ever achieved in a third quarter. Global smartphone shipments increased 2% year-on-year in the third quarter of 2024. At the same time, global smartphone revenue increased 10%, driven primarily by a 7% increase in ASP. Although shipments increased moderately, it shows that the higher ASP played a crucial role.
What makes the iPhone 16 so successful?
Apple hasn't published exact sales figures for years, but Counterpoint Research's analysis suggests that the success of the iPhone 16 is due to both increased sales and a higher ASP. Apple was able to convince customers with its new iPhone 16 models, especially in the premium segment. The importance of the increased ASP for sales shows that users are willing to pay more for a high-quality smartphone. Apple continues to dominate the premium segment and sets standards, both in terms of sales and pricing.
iPhone 16 launch quarter breaks records
The launch quarter of the iPhone 16 was a complete success. Apple reached a new milestone with record shipments, a new high in the average selling price and a revenue increase of 6%. These results underline Apple's strength in the premium segment and show how well the iPhone 16 is being received by users. With such numbers, Apple remains the undisputed number one in the high-end smartphone market. (Photo by Unsplash / Amanz)
