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iPad Air 4: Apple prepares for sales launch

Milan Jovicic by Milan Jovicic
October 1, 2020 - 2:54 PM CEST
in Apple News
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iPad Air 4

Image: Apple

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Apple released a brand new fourth-generation iPad Air in September presentedSales are scheduled to start in October – but it is not known exactly when.

The iPad Air 4 cannot yet be pre-ordered from Apple, and an official launch date is not yet known. But there are indications that the sales launch is imminent. According to Bloomberg journalist Mark Gurman, Apple has started sending promotional material to retailers. On Twitter explained Gurman:

Apple's marketing materials for the new iPad Air are already hitting retail stores, suggesting a launch sooner rather than later.

As Gurman notes, Apple has dated the release of the iPad Air 4 as "October" without providing further details. This suggests the device could launch anytime. However, given Apple's already released promotional materials, it's safe to assume the device will launch soon. 

iPad Air 4: A top device in the mid-price segment

The iPad Air 4 has a brand new design and significantly more power. In the press release, Apple described it as follows:

Apple today introduced an all-new iPad Air—the most powerful, versatile, and colorful iPad Air ever. Now available in five beautiful finishes, iPad Air features an all-screen design with a larger 10.9-inch Liquid Retina display, camera and audio upgrades, a new integrated Touch ID sensor in the top button, and the powerful A14 Bionic for a massive performance boost that makes it by far the most powerful and capable iPad Air ever.

The device is expected to cost 632.60 euros in this country startDepending on the equipment, costs of up to 934.80 euros are to be expected. The new tablet is available in 64 GB and 256 GB storage versions. (Image: Apple)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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