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iOS 15 & Co.: Apple updates App Store guidelines

Milan Jovicic by Milan Jovicic
7. June 2021 - 21:55 CEST
in Apple News
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iOS 15 App Store

Moscow, Russia - 1 June 2020: App Store and Books app logo icon macro close-up , Illustrative Editorial.

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Following the announcement of iOS 15, Apple has now updated the App Store policies. This time, Cupertino has further tightened the rules against apps with pornographic content, added new terms for deceptive marketing, and ensured that digital gift cards can only be sold through the App Store's in-app purchase system.

The App Store guidelines contain the rules developers must follow to get their apps approved by Apple. Each year, Apple updates its guidelines to clarify what developers can and cannot do to ensure user privacy and security when downloading apps from the App Store. This year, Apple says that "hookup apps" that contain pornographic content or facilitate prostitution will be rejected by the company. Apps that allow users to report criminal activity will only be approved by Apple if a local law enforcement agency is behind them. Regarding in-app purchases, the company emphasizes that digital gift cards can only be sold through the App Store's in-app purchase system. Only physical gift cards can be sold outside the App Store without paying the 30 percent commission to Apple.

Apple updates app review process

Apple has also expanded its policies to finally allow mobile operators to include music and video subscriptions in predefined data plans so that developers can easily identify those subscriptions in their apps. The company also says that "fixes for security issues will not be delayed because of policy violations." In addition, developers can now specify why they believe an app rejection was wrong when opening an appeal:

Additionally, two updates have been made to the App Review contact form. When appealing an app rejection, you can now indicate whether you believe your app was rejected due to unfair treatment (including political or other bias). And you can now report an app if you believe it poses a trust or safety risk or violates the App Store Review Guidelines.

If you would like to see the complete App Store guidelines, you can find them here. (Photo by Postmodern Studio / Bigstockphoto)

  • Developers get more control over refunds with iOS 15
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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