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Since iOS 14.5 became available to the public, Apple has enforced App Tracking Transparency, meaning developers are no longer able to access your iPhone, iPad, or Apple TV's advertising identifier without your explicit permission.
For those who are still confused by the topic, you can now access a video published by Apple, which explains what the changes actually mean. Alternatively, you can find our article attached below.
It's a feature that gives you a choice. A choice about how apps use and share your data.
The video goes on to describe the types of data apps have access to, such as location, age, health information, spending habits, and browsing history. Apple says collecting data can be useful for tracking a run or letting a local store display discounts when you're nearby.
App tracking transparency: “You have become a product”
But "some apps take more data than they need" and share it with advertisers and data brokers. Apple explains that some apps collect "thousands of pieces of information about you" to create a digital profile, which is then sold to others for advertising purposes and to "predict and influence behaviors and decisions."
Your information is for sale, you have become a product. It is up to you what you choose.
You can find out how you can control app tracking in our tip below. (Photo by ADCstock / Bigstockphoto)
