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Apple Vision Pro: Price and technology in harmony

Milan Jovicic by Milan Jovicic
2. February 2024 - 16:34 CET
in Apple News
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Apple Vision Pro

Image: Apple

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Apple's Vision Pro has taken the tech world by storm, and Apple CEO Tim Cook himself celebrated the US launch of this groundbreaking product in New York City. With a starting price of $3,500 per unit (256GB model), the Apple Vision Pro has exceeded consumer expectations, and Tim Cook explains that this price is justified as it represents "the technology of tomorrow, today."

Apple has a remarkable track record of introducing breakthrough technologies such as the iPod, iPhone, Mac, iPad and Apple Watch. The Vision Pro is the latest jewel in the company's crown and promises to revolutionize the way we interact with computers and technology. Tim Cook explainedthat this spatial computer has the potential to fundamentally change the way we perceive our environment and our reality.

Tim Cook highlights the versatility

Tim Cook, speaking to Good Morning America, highlighted the versatility of the Vision Pro and its many possible uses. This spatial computer represents a new era of technology and allows people to interact with it in different ways. Some might use it to communicate with each other via FaceTime, while others might use it for training and specialized tasks, such as in the medical field. With over a million apps already available for the Vision Pro, the use cases are almost limitless. One of the key concerns that comes with such a technological innovation is the fear that it could isolate people from one another. However, Tim Cook assures that the Vision Pro is designed to strengthen the connection between people. Instead of drawing users into their own virtual world, the Vision Pro augments users' reality.

5,000 patents are already integrated into the Apple Vision Pro

This allows people to have a conversation with the headset on while still being able to see the other person's eyes and be aware of the screens around them. This design was deliberately chosen to encourage interpersonal connection. As for the $3,500 price tag, Tim Cook stressed that the Vision Pro justifies this price due to the advanced technology and the impressive number of 5,000 patents that have already been incorporated into the product. Cook explained that some customers will finance the product while others will purchase it outright. The future of the price remains open, but Apple is confident that this price is reasonable and reflects the value of the Vision Pro.

A milestone in the world of technology

Apple's Vision Pro is undoubtedly a milestone in the world of technology. With its ability to augment reality while strengthening human connection, this product has the potential to fundamentally change the way we use technology. Tim Cook's vision of "tomorrow's technology today" seems to be becoming a reality with the Vision Pro. Apple has once again proven that it is at the forefront of innovation and shaping the future of technology. (Image: Apple)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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About APFELPATIENT

APFELPATIENT brings you the latest Apple news, product updates, guides, reviews and tips across the entire Apple ecosystem — from the iPhone to the Mac to the Apple Vision Pro. From the first rumors to confirmed news: researched responsibly.

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