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Apple Vision Pro: Manufacturing Challenges

Milan Jovicic by Milan Jovicic
July 3, 2023 - 17:26 CEST
in Apple News
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Apple Vision Pro

Image: Apple - Apple Vision Pro

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In the world of technology, Apple is known for bringing innovative and high-quality products to market. One of these products is the Vision Pro, a revolutionary device that aims to change the way we experience visual content. But now there are reports indicating that Apple is encountering significant difficulties in assembling the Vision Pro.

A current report According to reports, Apple will face significant limitations in assembling the Vision Pro both this year and in the foreseeable future. Although Apple has not confirmed orders or production volumes, it is reported that Sony is the exclusive supplier for the Vision Pro's screens and can supply a maximum of 900,000 screens in the first year. However, Apple had expected to be able to produce one million Vision Pro units per year, which now appears to be impossible. According to media reports, Apple has reduced its orders to 400,000 Vision Pro units in 2024. The main reason for these limitations is reportedly the complexity of manufacturing the Vision Pro unit.

Apple Vision Pro: Challenges in assembly and yield

Unnamed sources close to Apple and supplier Luxshare report that the production difficulties affect both the internal displays and the external, outward-facing and curved display. Particularly problematic is the device's low yield, i.e. the number of defect-free units that can be completed. This suggests that Apple is having difficulty meeting quality standards for the Vision Pro device. In addition, the launch of the second generation of the Apple Vision Pro is being delayed, although the exact reasons are still unclear. However, it is reported that the second generation of the Vision Pro will be equipped with displays from Samsung and LG, which are expected to be produced using a different manufacturing process. The second generation of the Vision Pro device is expected to be several hundred dollars cheaper than the first and is scheduled to hit the market in 2025. (Image: Apple)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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