Apple unveils the new iPad Air with M3 chip

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Apple has introduced the new iPad Air with M3 chip, which brings a significant increase in performance. The new iPad Air is available in two sizes - 11 inches and 13 inches. Thanks to the M3 chip, it is not only faster than the previous model with M2, but also supports modern graphics technologies such as ray tracing. In addition to the improved hardware, Apple is also bringing a revised Magic Keyboard that brings the iPad Air even closer to a laptop experience. With iPadOS 18 and the new Apple Intelligence, the device offers many AI-supported functions that make everyday life easier. This makes the iPad Air even more attractive, especially for creative users and productive people. The prices remain surprisingly stable: the 11-inch model starts at 699 euros, the 13-inch model at 949 euros.

The iPad Air is one of Apple's most popular tablets because it offers a good balance between performance and price. The new generation takes this concept to the next level. With the M3 chip, a faster Neural Engine, support for Apple Intelligence and a revised Magic Keyboard, Apple wants to make the iPad Air an even more versatile device. The new 13-inch version is particularly exciting, as it offers users more space for creative work or multitasking. Gamers also benefit from the improved graphics performance. In addition to hardware improvements, Apple is increasingly focusing on software features that make working with the iPad Air even more efficient.

M3 chip brings enormous performance increase

The M3 chip provides a significant increase in performance compared to the M1. Apple says that the new iPad Air is almost twice as fast as the M1 model. The most important performance improvements in detail:

Up to 35 % faster CPU for multitasking and demanding applications
40 % faster graphics processor for smooth gaming and 3D applications
4x faster rendering for professional graphics and video workflows
60 % faster Neural Engine for AI-supported processes

The M3 also brings ray tracing to the iPad Air for the first time. This technology significantly improves light and shadow effects in games and graphic applications.

Two sizes for more choice

Since 2024, Apple has offered the iPad Air in two sizes:

11 inches for those looking for a compact and lightweight device
13 inches for more screen space and more productive work

Both models use a high-quality LCD display with high color accuracy and high brightness. The larger version in particular should be of interest to creative people and frequent users, as there is more space available for multitasking or drawing apps.

Apple Intelligence and AI-powered features

With iPadOS 18, the iPad Air gains access to Apple Intelligence, a new AI system that is integrated into many applications. Key features include:

Image editing with “Cleanup”: Unwanted objects can be removed from photos
Visual notes with “Image Wand”: Sketches are automatically converted into attractive images
Genmoji: Users can create their own emojis
New writing tools: Texts can be edited more dynamically and creatively

Siri has also been improved and can now have coherent conversations. Apple also integrates ChatGPT directly into the system so that users can ask questions or generate content without having to open an additional app.

New Magic Keyboard makes the iPad even more productive

The new Magic Keyboard for the iPad Air brings a number of improvements. In particular, the larger trackpad provides more precise control and a better laptop feel. The most important changes include:

14 new function keys for quick adjustments of brightness and volume
Improved keyboard mechanics for more comfortable typing
Magnetic connection for quick attachment without Bluetooth pairing
Lighter housing for better mobility

The Magic Keyboard is available in two sizes to match the new iPad Air models.

Improved camera, faster Wi-Fi and 5G

The front camera on the iPad Air has been redesigned and remains in landscape mode. This makes video calls more natural, as the viewing angle better matches the way you hold the iPad. The camera supports Center Stage, which automatically keeps you in the frame. In terms of connectivity, it looks like this:

Wi-Fi 6E ensures faster downloads and smoother streaming
5G support in the Cellular models for high-speed mobile working

Sustainability: More recycled materials

Apple is also increasingly relying on sustainable materials for the new iPad Air.

100 % recycled aluminum in the housing
100 % recycled rare earth metals in the magnet
95 % recycled lithium in the battery
100 % fiber packaging, no more plastic in the packaging

In addition, the devices are produced using renewable energy.

Prices and availability

Despite the upgrades, the iPad Air remains stable in price.

11-inch model: from 699 euros (Wi-Fi) or 869 euros (Wi-Fi + Cellular)
13-inch model: from 949 euros (Wi-Fi) or 1,119 euros (Wi-Fi + Cellular)

The new Magic Keyboard costs:

11-inch version: 329 euros
13-inch version: 349 euros

The new iPad Air is available for pre-order now and will be officially available from March 12th.

The iPad Air with M3: A powerful overall package for work and creativity

The iPad Air with M3 chip is a significant improvement over its predecessor. The performance gains from the new chip are noticeable, and the larger 13-inch option makes the tablet even more attractive for productivity and creativity. The most important advantages at a glance:

Fast M3 chip for top performance
Two sizes for more choice
Apple Intelligence and AI features for better productivity
Revised Magic Keyboard with larger trackpad
Improved camera and faster connectivity

If you are looking for a powerful tablet equipped with the latest technology, the new iPad Air is a strong overall package. With prices starting at 699 euros, it remains an attractive offer. (Image: Apple)