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Apple and Google: Working together against unwanted tracking

Milan Jovicic by Milan Jovicic
May 2, 2023 - 17:17 CEST
in Apple News
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Apple and Google are working together on new technology to notify users about unwanted tracking by Bluetooth trackers like AirTags. The partnership aims to develop an "industry specification for unwanted tracking" to combat unwanted tracking of objects.

More and more people are using Bluetooth trackers like AirTags to find important items like keys or wallets. Although these devices are very useful, there are concerns about unwanted tracking and stalking. To address these concerns, Apple and Google have decidedto develop a new technology that protects users from unwanted tracking by Bluetooth trackers.

Combating unwanted tracking: Apple and Google enter into partnership

Currently, iOS already offers a number of features to prevent unwanted tracking and stalking by AirTag object trackers. However, these features are not available to third-party object tracker providers like Tile. While Apple has developed an app called Tracker Detect to locate AirTags with a nearby Android device, the app does not scan for nearby accessories in the background. Instead, it only scans the user's surroundings when the user triggers the scan. To address these limitations, Apple and Google are working together on new technology to notify users of unwanted tracking by Bluetooth trackers like AirTags.

New industry standard for unwanted tracking by Bluetooth trackers

As part of the partnership, Apple and Google will develop an "Industry Specification for Unwanted Tracking" to combat the misuse of item trackers. This specification has been submitted as an Internet Draft to the Internet Engineering Task Force. The technology developed by the two companies will enable Bluetooth tracking devices to detect and report unauthorized tracking on iOS and Android. In addition to Apple and Google, other companies such as Samsung, Tile, Chipolo, Eufy and Pebblebee have also expressed interest in supporting this technology. The draft specification provides best practices and guidance for manufacturers who want to incorporate these features into their products.

Conclusion

The partnership between Apple and Google to combat unwanted tracking by Bluetooth trackers is an important step to protect users' privacy and security. The new technology will enable Bluetooth tracking devices to detect and report unwanted tracking. The release of a production-ready implementation of the unwanted tracking alert specification by the end of 2023 and future support in iOS and Android show that Apple and Google are committed to protecting users from unwanted tracking. (Image: Apple)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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