Apple has informed developers about a new feature that will allow them to offer discounted or free auto-renewable subscriptions to attract customers.
The new feature is intended to help app developers, among other things, acquire new subscribers. With more and more apps moving to the subscription model, Apple is reminding developers that they will have access to new subscription offer codes in the App Store later this year. These codes will allow developers to offer special deals for app subscriptions, including free or discounted prices for auto-renewable subscriptions. Apple describes the new App Store subscription offer codes as "unique, alphanumeric codes" that make it easier to "acquire, retain, and retain subscribers." The company explains that developers can use these codes to promote their apps online or even offline at physical events.
iOS 14: “Attract, retain, and win back subscribers”
To make the process of subscribing to an application in the App Store with an offer code available, Apple will provide a URL with a one-time code that will automatically redirect the user to the redemption option. A new API built into iOS 14 and iPadOS 14 will allow apps to offer a offer code to new or existing users. A subscription code can provide free access to a service during a certain period of time or a discount for a few months. Developers can also offer a special discount code for subscriptions when the user chooses to pay upfront, such as with a six-month or annual plan. Apple describes the new feature as follows:
Later this year, you'll be able to acquire, retain, and re-engage subscribers with subscription offer codes: unique, alphanumeric codes that offer free or discounted pricing on auto-renewable subscriptions. Make your one-time-use codes available digitally or offline at physical events, alongside products, and more. Customers on iOS 14 and iPadOS 14 and later can redeem offer codes in the App Store, via a one-time code redemption URL, or within your application if you've implemented this CodeRedemptionSheet API.
For more details about these new App Store subscription codes, please visit Apple's website. AirPods Pro on special offer at Amazon – now available for 205 euros. (Photo by bigtunaonline / Bigstockphoto)
