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In recent weeks, there have been increasing reports of weak sales figures - Apple was even said to be experiencing a sales crisis. The profit warnings issued by various Apple suppliers fueled the speculation.
At the end of November, Apple decided to take a step that the company rarely takes. Apple has officially commented on the sales performance of the iPhone Xr - outside of the regular quarterly figures announcement. Apple's Vice President of Marketing, Greg Joswiak, has addressed the many negative rumors. According to him, the iPhone Xr is the most popular iPhone in the entire range and would outperform all previous line-ups. He denied rumors of a sales crisis. Joswiak left alleged production cuts and general iPhone demand uncommented. Because the manager did not want to give any concrete figures, analysts only accept this statement positively to a limited extent.
New iPhones heavily discounted
Now Apple has launched a major advertising offensive, the starting price of the Phone Xr and iPhone Xs has been reduced by 270 euros - only for a limited time. Accordingly, the iPhone Xr is available from 579 euros and the iPhone Xs from 879 euros. To benefit from this discount, the buyer must trade in an older iPhone. This promotion is not entirely unknown. The iGroup already launched the same offer at the beginning of December with the help of TV campaigns in the USA. Such aggressive advertising around the globe is new by Apple standards.
Well-known analysts and market experts see this advertising offensive as confirmation of the suspicion that Apple is suffering from a major sales crisis. The forecasts are correspondingly negative. In addition, there is now almost no way around doubting the statement made by Apple's Vice President of Marketing, Greg Joswiak, even more.
