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Apple Insights
Not every Apple story can be told in a daily news item. Some need context: How has the iPhone lineup evolved across generations? What strategy is Apple pursuing with its chip architecture? Who actually decides what the next MacBook looks like?
This is where in-depth overviews of product rumors live, alongside comparisons across models and generations, and profiles of the people shaping Apple's direction. For readers who don't just want to know what Apple announces – but want to understand why.
Content ranges from complete rumor compilations ahead of a product launch to historical retrospectives on Apple's hardware history to biographies of key executives like Tim Cook and John Ternus. Topics that don't fit neatly into a classic news category – supply chains, patent disputes, long-term market developments – also find their place here. Always with the goal of showing the bigger picture, not just the next click.
iOS 17 will be announced in summer: What can we expect?
Although it is still a while before Apple unveils iOS 17, we can filter out some details from the information Apple has provided so far.
Read moreDetailsApple News: These Products Could Be Released in 2023
Apple is expected to enter the head-worn wearables market in 2023 with its "Mixed Reality" headset.
Read moreDetailsTeardown: Why the iPad 10 is not compatible with the Apple Pencil 2
In the teardown: The repair experts at iFixit have today published a video in which the new iPad 10 from Apple is disassembled...
Read moreDetailsApple Software & Hardware: What to expect in October
No Apple event in October? Nevertheless, numerous new products and software updates are expected in the coming weeks.
Read moreDetailsAirPods Pro 2 engravings are displayed in iOS
Customers who have engraved their AirPods Pro 2 charging cases will now see that engraving directly in iOS.
Read moreDetailsM2 iPad Pro & more: These Apple products are expected in October
M2 iPad Pro and more: October is still a bit away but there are already a few hot candidates...
Read moreDetailsiPhone 14 Pro: Bye Bye Notch – Hello Dynamic Island
iPhone 14 Pro Display: But now the new Dynamic Island makes the competitors look pretty old and boring.
Read moreDetailsiPhone 14 Emergency Satellite Feature: Everything You Need to Know
Possible without cellular or WiFi connections: With the iPhone 14 models, Apple is introducing a new SOS emergency function via satellite.
Read moreDetailsiOS 16: All new features in the weather app
Of course, Apple has also taken the weather app into account in iOS 16 and made some notable changes.
Read moreDetailsiOS 16: All new features in the Photos and Camera app
Almost all of Apple's built-in iPhone apps have been given new features in iOS 16, including the Photos and Camera apps.
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