iOS 26: Apple Maps becomes more personal and intelligent
With iOS 26, Apple Maps becomes much smarter: Favorite routes, visited places and more convenience – right on your iPhone.
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Apple Services
Apple Services is Apple's rapidly growing services business, encompassing all of the company's software subscriptions and digital offerings—including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+, and Apple One. This portfolio is complemented by payment services like Apple Pay and Apple Cash, the App Store, AppleCare, and features such as Find My, Apple ID, and Family Sharing. Behind these services lies one of Apple's most important revenue generators, with over one billion subscriptions worldwide and consistently record-breaking quarterly results.
On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.
Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.
Apple TV+: Tim Cook explains the real goal of the service
Apple TV+ is pursuing a unique strategy: not quantity, but quality. Find out what Tim Cook really thinks about the streaming service.
Apple better protects children – new tools from fall 2025
Apple introduces new features to improve child safety – discover how you can better protect your child online with Apple products.
iOS 26 brings three Safari designs to choose from
iOS 26 brings a new Safari experience with design choices, fluid visuals, and smarter navigation. Learn how to use the new features.
WhatsApp backs Apple in dispute with Great Britain
Apple is fighting back against British access to encrypted data. WhatsApp is supporting Apple in the fight for digital privacy worldwide.
Apple is pursuing its own strategy in the AI race
Apple is forging its own path in the AI race. Instead of chatbots, there are discreet system functions focused on data protection and everyday usability.
Siri is set to get better – Apple promises big things
Siri should be able to do more by now. Apple explains the delay of new Siri features – and even announces additional features.
Apple Notes comes to Apple Watch with watchOS 26
watchOS 26 makes your Apple Watch more productive: The new Notes app is now included. Save thoughts right on your wrist – quickly, easily, anywhere.
Apple makes Image Playground really strong with ChatGPT
Image Playground becomes more flexible with ChatGPT. Create oil painting, anime, or watercolor-style images directly on your Apple device.
Apple Games App – your new place to play and discover
Apple introduces the Games app: centrally manage all your games, discover new titles and stay connected with friends through challenges.