Apple Services is Apple's fast-growing services business and covers all of the company's software subscriptions and digital offerings – including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+ and Apple One. The portfolio is rounded out by payment services such as Apple Pay and Apple Cash, the App Store, AppleCare and features like Find My, Apple ID and Family Sharing. Together, these services have become one of the most important revenue streams on Apple's balance sheet, with more than a billion paid subscriptions worldwide and regular records in quarterly earnings.
On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.
Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.
Apple already showcased the new Siri design in the WWDC26 invitation. The Glow effect appears in the Dynamic Island section of iOS 27.
Apple TV is expected to release the series "The Savant" starring Jessica Chastain, which was cancelled in 2025, in July 2026. The wait is over.
BNP Paribas upgrades Apple to "Outperform" and sets a price target of $300. The storage crisis is playing into Apple's hands...
A leak reveals four iOS 27 features: digitizing Wallet passes, nutritional scanning, contact scanning, and automatic Safari tab groups.
Apple's Ternus and Joswiak discuss the MacBook Neo, Apple Maps as a flop, and the future of smart glasses. A ...
The Apple TV series Pluribus is getting a second season. Filming is scheduled to begin in fall 2026, with the premiere likely at the end of 2027.
Apple launches its new all-in-one business platform. It combines device management, email, and customer contact – and brings ads to Maps.
Amazon acquires Globalstar for $11.57 billion. Apple's satellite services for iPhone and Apple Watch will now run through Amazon Leo.
Apple's Q2 results are due on April 30th. What do analysts expect regarding revenue, iPhones, services, and margins – and where do the...
A hack-for-hire group attacked iCloud backups via fake Apple login pages. Nearly 1,500 phishing domains were identified.
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