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Will Apple introduce new products this week?

Milan Jovicic by Milan Jovicic
January 16, 2023 - 18:13 CET
in Apple Rumors
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Apple Press Release Apple Hardware

Image: Apple

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Apple is reportedly planning to unveil new products via press release this week. But when exactly will this happen and what hardware would be suitable for this step?

According to the Apple leaker Jon Prosser Apple will publish its first product announcement of 2023 tomorrow, Tuesday, January 17, via a press release on its website. Both MacRumors as well as 9to5mac have already confirmed that the announcement will take place later this week. The announcement could be one of several products expected in the near future, including updated MacBook Pros and Mac mini models.

Apple could introduce new Mac devices this week

The updated 14- and 16-inch MacBook Pro devices are expected to have the same design as the models announced in October 2021, only the performance will be improved thanks to the M2 Pro and M2 Max chips. An updated Mac mini is also expected to benefit from the performance of the new M2 chips. But rumors say it will have the same design as the current model. By the way, it is not unusual to introduce new Apple hardware via a press release. The company has announced many of its products this way in the past. So the whole thing remains exciting. (Image: Apple)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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