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According to Apple analyst Ming-Chi Kuo, Apple's latest iPhone SE is selling worse than expected. Other sources report that production is being scaled back because of this.
With the exception of 5G support, the iPhone SE 2022 was considered a minor update. Now it looks like its similarity to the previous model and perhaps the global situation with the pandemic and the war in Ukraine are causing demand to be lower than Apple expected.
The Shanghai lockdown has not affected iPhone SE production. However, demand for the new iPhone SE is lower than expected (the "in stock" shipment status is one of the evidences), and I have lowered my 2022 shipment estimate to 15-20 million (down from 25-30 million previously).
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The Tweet by analyst Ming-Chi Kuo is apparently based on checking the stock levels in Apple stores and not on information from industry insiders. At the same time claimed However, Nikkei Asia reported that, according to unnamed sources, Apple will produce 1% fewer iPhone SEs in the next quarter of 2020. This means that up to three million fewer iPhone SE devices will be produced. Previously, all analysts had expected 30 million units to be sold in the first year of sales. Ming-Chi Kuo had placed 30 million at the top of his forecast. Wedbush analyst Daniel Ives also predicted 30 million, but warned that this was "conservative." Apple is also reportedly reducing production of the iPhone 13, albeit due to expected seasonal fluctuations. AirPods production may also be reduced, although there is no information on which models will be affected. (Image: Apple)
