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The iPhone Plus has found many fans since its launch, looking for a larger display without the price of a Pro model. But recent reports suggest that the iPhone 16 Plus could be the last of its kind. In this article, you'll learn all about the reasons behind the possible end of the iPhone Plus and what it means for the future of the iPhone range.
In the fall of last year, Apple released the latest update for the iPhone Plus, but now the model seems to be on the verge of being discontinued. At the beginning of the month reported Jeff Pu that the iPhone 16 Plus will be the last Plus model. A new report by The Information now confirms this assumption and gives an insight into the future of the iPhone series.
The introduction of the iPhone Plus
The Plus size for iPhones was introduced in 2022 with the iPhone 14 lineup as an option for customers who wanted a larger display without having to upgrade to the high-end Pro model. With the iPhone 15 Plus, Apple continued this strategy and the iPhone 16 Plus is expected to arrive this year. However, there are reports suggesting that this will be the last year for the cheaper, large model.
Reasons for the end of the iPhone Plus
According to anonymous sources told The Information, the Plus model has sold “below expectations.” This could be a major reason why Apple plans to discontinue the model in 2025. Market demand and sales numbers play a crucial role in deciding which models to continue or discontinue.
The future of the iPhone series
A new report from The Information gives a glimpse of what the high-end iPhone 17 will look like. The Plus successor will be "significantly thinner" than current iPhones and will feature a revised camera system. It is also expected to be more expensive than the Pro Max. Jeff Pu referred to the new 2025 iPhone variant as the "iPhone 17 Slim," indicating a slimmer design. The iPhone 17 could thus fill the gap left by the end of the Plus model. With a focus on premium features and a higher price, Apple may be targeting a more exclusive market segment.
Strategy change at Apple: The future without iPhone Plus
The possible end of the iPhone Plus after only three years on the market marks a turning point in Apple's strategy. For customers who have previously relied on the larger display, the upcoming models with their new features and designs could still offer attractive alternatives. It remains exciting to see how the iPhone series will develop in the next few years and what innovations Apple has in store for its loyal users. (Image: Apple)
