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iPhone 15 Pro models: Is Apple increasing prices?

Milan Jovicic by Milan Jovicic
January 10, 2023 - 18:31 CET
in Apple Rumors
0
iPhone 15 Pro prices

New york, USA - November 8, 2022: Different views of Iphone 14 pro max front, side, back with clean screen on white background

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According to recent reports, the iPhone 15 Pro models could be more expensive than the iPhone 14 Pro and iPhone 14 Pro Max.

A rumor from an unconfirmed source on Weibo According to reports, Apple will increase the price of this year's iPhone 15 Pro models to increase the gap with the iPhone 15 Plus. The extent of the possible price increase is not yet clear. It also remains unclear for now whether the price increase this time is related to the US or also affects other markets. As a reminder: While Apple has raised the prices of the iPhone 14 series here, prices in the US have remained the same. US prices for the iPhone 14 Pro and iPhone 14 Pro Max start at $999 and $1,099, respectively. A price increase would mean that both high-end iPhone models would cost over $1,000 for the first time.

iPhone 15 Pro models: Apple is considering different pricing strategies

The report added that the iPhone 15 and iPhone 15 Plus will receive several features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, making it even more important this year to separate the Pro and non-Pro devices by price. Last month, it was reported that Apple is "seriously" concerned about the sales of the iPhone 14 Plus, which starts at $899—just $100 less than the iPhone 14 Pro. Therefore, the company is apparently considering various pricing strategies to boost sales of the regular iPhone 15 models. The Weibo post comes from an unknown source and should therefore be viewed with skepticism at this time. Nevertheless, unconfirmed rumors on Weibo occasionally reveal accurate information, such as the iPhone 14 Pro's adaptive True Tone flash and the range of color options. (Photo by PixieMe / Bigstockphoto)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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