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Apple iPhone Air: The stylish mid-range highlight of 2025?

Milan Jovicic by Milan Jovicic
August 25, 2024 - 01:01 CEST
in Apple Rumors
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Apple iPhone Air 2025

Photo by Unsplash / Mildly Useful

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The rumor mill surrounding Apple's 2025 iPhone generation is once again bubbling. The focus is particularly on the possible new model that was touted as the "iPhone Slim". But now there is new information that shows an interesting twist: Instead of an expensive, ultra-slim high-end model, Apple could bring an "iPhone Air" onto the market. Below you will find out why an "iPhone Air" could make more sense than an expensive iPhone Slim and what this new model could mean for the iPhone range.

For years, Apple has relied on innovation and stylish designs to delight its customers. The iPhone models are no exception. While the Pro models impress with their advanced technology, Apple has always looked for a way to offer an attractive mid-range option. With a possible "iPhone Air", Apple could finally close the gap between the basic models and the Pro versions.

Rumors about an iPhone Slim

There has been a lot of speculation recently about a new iPhone model that would feature a slimmer design. These initial rumors suggested that this "iPhone Slim" would be positioned as an ultra-high-end model and could even be more expensive than an iPhone Pro Max. Such a model would be significantly thinner but would not offer any significant technological advances. It would only be equipped with a single 48-megapixel camera and have a smaller display than the Pro Max, which surprised many. But renowned Bloomberg reporter Mark Gurman now has an interesting perspective demonstrated: Instead of an expensive "iPhone Slim," Apple may be planning an "iPhone Air." This would be a much more accessible model, positioned between the base iPhone 17 and the iPhone 17 Pro.

An iPhone Air makes more sense

The idea of an "iPhone Air" is very reminiscent of the original MacBook Air, which at the time offered a balance between the regular MacBook and the more powerful MacBook Pro. A similar concept could now make sense for Apple's iPhone range. Apple has been trying for years to establish an attractive mid-range version of the iPhone. The Mini models were not well received and the Plus versions were also not convincing, as they are only marginally cheaper than the Pro models but offer less performance. An "iPhone Air", on the other hand, could offer just the right mix of style, design and value for money. This model could appeal to people who want a sleeker and slimmer iPhone without having to resort to the expensive Pro version. With a more attractive design than the basic model and perhaps even similar performance to the Pro versions, the "iPhone Air" could appeal to a broad target group and open up new sales potential for Apple.

Possible lineup of the iPhone series

If Apple does indeed introduce an “iPhone Air”, the iPhone series could look like this from 2025 onwards:

  • iPhone 17: The basic model with a conventional design and solid performance.
  • iPhone 17 Air: A larger display, a more attractive design and possibly some of the features of the Pro models.
  • iPhone 17 Pro & Pro Max: The top models with the most advanced hardware, larger displays and robust design.

This clear separation of the models would allow Apple to respond even more specifically to the needs of the different customer segments. While the basic model primarily appeals to price-conscious users, the "iPhone Air" could delight those who want a little more style and performance without paying the price of a Pro model.

iPhone Air: The perfect balance between design and performance

An "iPhone Air" could be the next logical step for Apple to expand its product range and appeal to a wider audience. It combines the best of both worlds: an attractive design that is not as expensive as the Pro models and solid performance that is above the base model. So if you are looking for a stylish iPhone that fits in between the current models, the "iPhone Air" could be just the thing for you. Are you looking for new accessories? Then take a look in our Amazon Storefront - there you will find numerous products from leading providers, also for HomeKit and Co.! (Photo by Unsplash / Mildly Useful)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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