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Amazon Prime Day 2020: Postponement or cancellation?

Milan Jovicic by Milan Jovicic
April 4, 2020 - 3:58 PM CEST
in Apple Rumors
0
MONTREAL, CANADA - JULY 11, 2019 : Amazon prime day instruction on how to shop like a pro on a cell phone. Amazon Prime Day is the retailers big members-only summer sale in month of July each year

MONTREAL, CANADA - JULY 11, 2019 : Amazon prime day instruction on how to shop like a pro on a cell phone. Amazon Prime Day is the retailers big members-only summer sale in month of July each year

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Amazon Prime Day is a very special event for many people. For one day only, Prime members receive exclusive offers from all categories and can save a lot of money. But will Amazon Prime Day 2020 take place? 

The Amazon Prime Day is usually held in July. Last year, the event ran for two full days for the first time. But what about this year? According to a report by Reuters According to the report, the event is to be postponed – a complete cancellation is also possible. The report states:

Amazon is postponing its big summer shopping event, Prime Day, until at least August and expects a potential loss of $100 million from excess devices it could now sell at a discount, according to an internal document seen by Reuters.

According to reports, postponing the online event alone will cost around 100 million US dollars. Reuters explains:

Cancellation of Amazon Prime Day 2020 cannot be ruled out

The decision to postpone the date means Amazon will have 5 million excess devices that were expected to sell earlier. This includes items like voice-activated Echo speakers, which were popular orders during the event. It also affects third-party sellers who rely on the Amazon platform.

It is generally unclear whether the discussed postponement is the only option in the planning. A complete cancellation of Amazon Prime Day 2020 is also possible, although this would result in significantly greater losses. Amazon Prime Day was first held in 2015. Last year, the online retail giant reportedly generated around two billion US dollars in revenue from the event. Amazon Echo Family – Echo Dot 3 and Echo Sub now available at half price on Amazon. (Photo by Dennizn / Bigstockphoto)

  • Longer delivery times: Amazon sets priorities
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Via: Reuters
Tags: AmazonAmazon PrimeAmazon Prime DayCoronavirusTechPatient
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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