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Instagram has made another change within the popular photo application – this time it affected the IGTV button. It has now been removed from the home screen.
A spokesperson for Instagram told TechCrunch confirmed another change within the popular social media application. The IGTV button has been completely removed from the home screen - the reason for this is a lack of interest. The statement says:
We've continued to work on making it easier to create and discover IGTV content. We've found that most people find IGTV content through previews in the feed, the IGTV channel in Explore, creators' profiles, and the standalone app. Very few click the IGTV icon in the top right corner of the home screen in the Instagram app.
We always strive to keep Instagram as simple as possible, so based on these findings and feedback from our community, we're removing this icon.
IGTV hardly popular – TikTok is ahead
TechCrunch also found that the IGTV application is barely noticed by Instagram users. The standalone application has reportedly been downloaded just seven million times since its launch 18 months ago. Considering that there are around a billion Instagram users, this number is really modest. TechCrunch also found that the TikTok application has been downloaded a whopping 1.15 billion times - in the same period. So it would not be surprising if the IGTV application is eventually discontinued completely. (Photo by Denys Prykhodov / Bigstockphoto)
