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On the day of a keynote, Apple usually shuts down the online store to update the products. However, this process has now started a week early.
The next event will take place on March 25th. The focus on this day will be on new subscription services - but new products are also expected. Some observers have assumed that Apple will not present new hardware on this day, but will introduce it via press release.
Now this could happen as early as today. Apple shut down the online store around 10 a.m. Visitors currently see a "Back soon" notification and a brief explanation that the company is working on an update.
Bloomberg journalist Mark Gurman, who is usually well informed, believes that Apple could introduce new iPads and iMacs this week - according to him, this would underline how much Apple wants to focus on the new news and video services on March 25th. In his statement, he left out a new iPod touch, the AirPods 2 and AirPower. We will find out in the next few hours whether and which products Apple will actually introduce today.
