Apple Services is Apple's rapidly growing services business, encompassing all of the company's software subscriptions and digital offerings—including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+, and Apple One. This portfolio is complemented by payment services like Apple Pay and Apple Cash, the App Store, AppleCare, and features such as Find My, Apple ID, and Family Sharing. Behind these services lies one of Apple's most important revenue generators, with over one billion subscriptions worldwide and consistently record-breaking quarterly results.
On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.
Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.
Apple is reviewing the future of Apple Fitness+. The fitness service is struggling with weak numbers but is to be restructured and strengthened.
Apple is working on five new satellite features for the iPhone – from Apple Maps to satellite news. Find out what's planned.
Success for Apple TV: Four Grammy nominations for F1: The Movie and Severance show that quality and creativity are rewarded.
With iOS 26.1, Apple Music gets significantly better: AutoMix now also works via AirPlay – for seamless transitions across all devices...
Apple is planning to enter the robotics market. Analysts see it as a platform with billions in potential – bigger than the Mac and iPad...
With iOS 26.2, offline lyrics are coming to Apple Music. Find out why the update is so practical and important for iPhone users.
Apple warns of the consequences of conflicting EU regulations and sees its data protection standards as being massively threatened by new laws.
With iOS 26.2, Apple is introducing a new feature: songs and lyrics can soon be downloaded directly from Apple Music to...
Apple is planning a billion-dollar deal with Google to improve Siri with a Gemini model – a significant step in Apple's AI strategy.
iOS 26.2 reveals more than it seems: Apple is apparently working on new smart home hardware that could be unveiled soon.
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