Pluribus dominates Apple TV as the most-watched series
Apple TV reports a new series record: Pluribus is the service's most-watched series, surpassing Ted Lasso, Severance and more.
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Apple Services
Apple Services is Apple's rapidly growing services business, encompassing all of the company's software subscriptions and digital offerings—including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+, and Apple One. This portfolio is complemented by payment services like Apple Pay and Apple Cash, the App Store, AppleCare, and features such as Find My, Apple ID, and Family Sharing. Behind these services lies one of Apple's most important revenue generators, with over one billion subscriptions worldwide and consistently record-breaking quarterly results.
On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.
Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.
iOS 26.2 explained: How the new AirDrop codes work
iOS 26.2 introduces AirDrop codes for secure sharing without contacts. Here's how the new AirDrop option works and what it offers in everyday use.
Apple and OpenAI: What's really behind Elon Musk's lawsuit
New court documents explain why Apple is the focus of Musk's lawsuit and why it's about more than App Store rankings.
iOS 26.4, iOS 27 & iOS 28: Internal code reveals new features
Internal iOS code reveals new features for iOS 26.4, iOS 27 and iOS 28. AI, security, health and more at a glance.
Apple TV enhances its reputation with new AFI accolades
Apple TV received great recognition at the 2025 AFI Awards, once again demonstrating its focus on quality, creativity, and strong...
Apple: Citi sees strong growth and raises price target
Citi raises its price target for Apple, seeing strong growth driven by higher iPhone demand and new opportunities in the AI sector.
Apple 2026: Good foundation, but AI sets the course
Apple is starting 2026 with strong momentum, but Siri remains the key to growth and trust in the AI market in the new year...
Apple Arcade announces fresh content for January 2026
Apple Arcade offers new updates, fresh games, and special events this winter season. Discover all the highlights now.
Netflix guarantees: Warner will continue producing for Apple TV
Despite the Warner acquisition, Netflix will continue its licensing model. Here's why Apple TV and other services could benefit.
Apple TV receives 14 nominations at the 2026 Golden Globes
Apple TV boasts 14 nominations at the 2026 Golden Globes and is the favorite. See all the highlights now...