Apple Services is Apple's rapidly growing services business, encompassing all of the company's software subscriptions and digital offerings—including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+, and Apple One. This portfolio is complemented by payment services like Apple Pay and Apple Cash, the App Store, AppleCare, and features such as Find My, Apple ID, and Family Sharing. Behind these services lies one of Apple's most important revenue generators, with over one billion subscriptions worldwide and consistently record-breaking quarterly results.
On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.
Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.
Here's how to check on your iPhone whether your passwords have been compromised in a data breach – including the correct response and protection tips.
With iPad and Mac, Apple is helping the Cherokee Nation preserve an endangered language – from pronunciation exercises to podcasts.
Distillation, Google Cloud and Nvidia chips: A report reveals how Apple plans to technically implement the AI behind the new Siri.
As part of its acquisition of Globalstar, Amazon is also acquiring Apple's 20 percent stake. This is revealed in a new FCC filing regarding the transaction.
Apple has published a support document that differentiates the Creator Studio versions of its professional apps from the paid versions.
Bank of America raises its Apple price target to $380. Agentic AI is expected to be Apple's next major revenue driver.
Apple's WWDC logo apparently already shows the final colors of the new Siri in iOS 27. In addition, there is an unusual decision regarding the dark theme.
WWDC 2026 Keynote live on June 8th at 7:00 PM: An overview of all streaming platforms, time zones and more for the Apple event evening.
iOS 27 could allow Google Cast and other streaming protocols system-wide in the EU – as Apple's next DMA adjustment.
Srouji is restructuring Apple's hardware division, Apple Intelligence is being integrated into accessibility features, and the MacBook Ultra OLED is on track – a compact overview of Apple's week.
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