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Observers currently assume that Apple will present the first generation of its AR/VR headset at the WWDC in June.
The first-generation device is expected to feature cutting-edge technology such as high-resolution displays, multiple cameras, and sensors—and all these high-quality components come at a price. Rumors suggest the brand-new product, dubbed the "Apple Reality Pro," will cost between $2,000 and $3,000. However, rumors suggest that Apple is aiming for a more affordable—and consumer-friendly—device for the second generation. report According to Nikkei today, Apple is already working with Foxconn to plan production for the cheaper headset. According to Nikkei, Apple is having Luxshare build the first-generation AR/VR headset, which is notable because Apple rarely uses manufacturers outside of Foxconn for version 1 products.
The second generation AR headset is intended to appeal to a broader customer base
Luxshare is already involved in assembling the iPhones, Apple Watch and AirPods. One of the most expensive parts on the first headset's materials list will be the display. Apple is believed to be using high-resolution micro-OLED panels and will require two displays per headset unit - one for each eye. According to today's Nikkei report, each panel could cost around $150 to manufacture, with the high price tag attributed to the fact that yield is still relatively low. Apple is aiming for a lower price for the second-generation model, with some of the cost savings coming from more efficient production. Nikkei reports that Apple has hired Foxconn to increase the level of automation in the assembly of the headphones to reduce production costs.
Apple Reality Pro could be followed by Apple Reality One
Work is running parallel to the launch of the Reality Pro. This isn't the first time we've heard about the idea of a cheaper headset. On the one hand, it's logical that Apple needs to cut costs to make the product more appealing—after all, a $3,000 price tag is too high to appeal to a broad customer base. In January, The Information reported that the second-generation Apple headset will feature cheaper materials, fewer sensors, and possibly lower-resolution displays. Trademark filings suggest the cheaper headset could be called the "Apple Reality One." We expect the Reality Pro to launch later this year, and the Reality One could follow next year or early 2025.
