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Apple Insights
Not every Apple story can be told in a daily news item. Some need context: How has the iPhone lineup evolved across generations? What strategy is Apple pursuing with its chip architecture? Who actually decides what the next MacBook looks like?
This is where in-depth overviews of product rumors live, alongside comparisons across models and generations, and profiles of the people shaping Apple's direction. For readers who don't just want to know what Apple announces – but want to understand why.
Content ranges from complete rumor compilations ahead of a product launch to historical retrospectives on Apple's hardware history to biographies of key executives like Tim Cook and John Ternus. Topics that don't fit neatly into a classic news category – supply chains, patent disputes, long-term market developments – also find their place here. Always with the goal of showing the bigger picture, not just the next click.
WWDC 2020: Everything we know about watchOS 7
The annual WWDC 2020 will take place in about a week. Thanks to some leaks, we know what Apple is planning in watchOS 7...
Read moreDetailsWWDC 2020: Everything we know about iOS 14
WWDC 2020: Thanks to a mega leak, we have a rough idea of what to expect from iOS 14 and more -...
Read moreDetailsApple StudioPods: Everything we know
Apple StudioPods: The new over-ear headphones from Apple are supposed to combine high-end sound with a premium design. That is well known.
Read moreDetailsApple Watch Series 6: Everything we know
The Apple Watch Series 6 could get these features. Find out here whether your model is compatible with watchOS 7.
Read moreDetailsApple 2020: These products could be released in March
Anyone who actively follows rumors will certainly have noticed that the number of such reports has increased sharply in recent weeks.
Read moreDetailsiPhone: When will iOS 13.4 be released for all users?
Apple launched a new beta phase about a week ago, namely iOS 13.4. The new update contains a few interesting...
Read moreDetailsiPad Pro 2020: Everything we know
Now let's move on to the topic of the fourth generation iPad Pro. Today we'll summarize all the rumors so far about Apple's next...
Read moreDetailsiPhone 12: Everything we know so far
The first iPhone 12 speculations were documented in April 2019, around 18 months before the official presentation.
Read moreDetailsLooking to the future: What we can expect from Apple in 2020
While the iPhone is undergoing a redesign, we expect fundamental changes in the 3D area.
Read moreDetailsAnnual Review: Apple's Product Launches 2019
2019 was a very product-rich year for Apple - in addition to countless hardware updates, various services were also launched.
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