Apple in February 2026: iOS 26.3, Siri and important dates
Apple in February 2026: iOS 26.3, Siri beta and important dates as well as background information on software, services and strategic direction!
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Apple Services
Apple Services is Apple's rapidly growing services business, encompassing all of the company's software subscriptions and digital offerings—including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+, and Apple One. This portfolio is complemented by payment services like Apple Pay and Apple Cash, the App Store, AppleCare, and features such as Find My, Apple ID, and Family Sharing. Behind these services lies one of Apple's most important revenue generators, with over one billion subscriptions worldwide and consistently record-breaking quarterly results.
On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.
Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.
Apple TV announces release date for Sugar Season 2
Apple TV confirms Sugar Season 2: The neo-noir crime thriller starring Colin Farrell continues. All the information on plot, cast, and release.
Apple pushes ahead with Siri expansion despite staff losses
Apple continues to rely on Siri despite the departure of key AI employees. New details on iOS 26.4, iOS 27, and a chatbot future for...
Apple is planning a new Siri with Google – Claude almost got the chance
Apple is bringing Siri up to AI standards. Anthropic almost took over, but Google Gemini proved more convincing from both a business and strategic perspective.
Tim Cook believes Apple's best work is yet to come
Tim Cook makes it clear that Apple's best work is yet to come, pointing to new products, AI, and major changes.
Tim Cook: Apple remains committed to data privacy despite Google partnership
Apple remains committed to data privacy: Tim Cook clarifies that the Google Gemini partnership does not change Apple's AI architecture.
Apple Q1 2026: Record revenue and strong profit growth
Apple reports new records for revenue and profit in Q1 2026. iPhone sales and services drive the strongest Christmas quarter.
Apple TV celebrates F1 as the most-watched film of all time
Apple TV announces new viewership record: F1 is the platform's most successful film and continues its triumphant streaming career.
Apple confirms acquisition of Q.ai for $2 billion
Apple is investing $2 billion in the AI startup Q.ai. The acquisition is one of the largest deals and has strategic importance.
Apple secures the rights to the Cosmere universe
Apple is investing in Brandon Sanderson's Cosmere and plans extensive film and series adaptations with plenty of creative freedom.